What’s the role of your product in successful B2B PR and marketing? Apparently, not a lot. Recent commentary from the...
X
What’s the role of your product in successful B2B PR and marketing? Apparently, not a lot. Recent commentary from the...
How does the B2B marketer today understand, engage, communicate with and sell to the so-called “super-savvy buyer”? Joel Harrison, B2B...
Storytelling in marketing in 2021 seems to have become a concept as ubiquitous as “content”. Funny that, especially when “telling...
What does great B2B engagement look like – both in a time of Covid-19 lockdown and in the future? B2B...
B2B marketing seems to be awash right now with storytelling advice. And – as we’ve discussed very recently – there’s...
Storytelling is now the top priority focusing minds in B2B marketing departments for the next 12 months. This is according...
What can B2B marketing people learn from the latest thinking about B2B brand strategy and brand building? Rarely, but occasionally,...
What makes good storytelling capture the imagination of the media as well and the (wo)man in the street? And why...
When should companies face up to the fact that their B2B marketing needs to get customer-centric rather than product-focused? There’s...
B2B marketing needs to be more fixated on people and less on products
