Creating video content for PR and marketing makes storytelling for your B2B business visual, audible and highly memorable.
Video content – as part of an integrated marketing communications strategy – offers more than just another format for conveying information about your business and the industry issues facing your customers.
When providing B2B tech PR services to companies offering products and solutions to solve complex business and technology challenges, video content can give the viewer an in-depth insight in under three minutes.
Creating video content based on data and facts generated by independent or credible, in-house research is a great way to showcase your B2B thought leadership.
Working with research data, Metamorphic PR can enable your business to use video content to translate research findings into B2B PR and integrated marketing communications activity.
We make this happen by:
The text-based approach to creating B2B case studies can be re-purposed in an audio/visual format with video content.
A case study video lets your other customers and prospects see and hear directly from a satisfied client.
It both shows your products and services in action and provides tangible testimonials from client representatives happy to endorse your solutions, support and results for their businesses.
Metamorphic PR can help your business create case study video content by:
As businesses have adapted to operating in a more remote working and virtual world, video content offers a number of solutions:
According to one of Metamorphic PR’s video partners, creating video content that works needs to be of quality, which requires investment in creating professional visuals and audio. The challenge today is capturing people’s attention when their attention span is getting shorter.
Therefore, this means businesses having to rethink their traditional approach to corporate video production and ensure the video content they create is engaging enough that people will watch it for longer.
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WE WORK WITH A RANGE OF COMPANIES IN DIVERSE INDUSTRY SECTORS