When planning and measuring B2B and content marketing activity, capturing and analysing what appears online and in Google search tells you what your audience is actually seeing, engaging with and influenced by.
So, this measures the actual impact of your PR, content and marketing communications activity.
Understanding this is becoming more important, as the reliance on online news increases and the emerging generation of customers is more heavily influenced by what they see online.
Smart businesses now realise they need to be nearer to real-time data about what people are thinking and feeling to manage their PR, content and marketing communications effectively.
Metamorphic PR can help plan and measure your business’ B2B PR and content marketing activity through access to specialist, online benchmarking and measurement that is interrogating online visibility using new and innovative methods.
This involves addressing a number of key questions your business needs to answer:
By having access to detailed reports about your business’ performance online, you can:
Planning and measuring your public relations, content and marketing communications activity is now possible with cutting edge analysis tools and approaches.
This is vital to understand how you are obtaining a return on investment, what activities to continue investing in and demonstrating the value of PR, content and marketing communications to the business overall.
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