Data-Driven PR and Content Marketing - Metamorphic PR : Metamorphic PR

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Using big data for content marketing and PR

Your business could be sitting on a wealth of untapped, customer data that would provide valuable, up-to-date insights into industry issues and challenges.

These insights can:

Educate and inform customers and prospects
Gain media attention
Generate reputation-building and SEO-driving media coverage
Create thought leadership content for your website and social channels.

Also, investing in independent, high quality research that gathers authoritative data and intelligence for your business’ own product, market and reputation development can be re-purposed for data-driven content marketing and public relations.

Data-driven B2B content marketing example

One example of how companies’ own data can turn into data-driven content marketing activity includes gathering thousands of user reviews from a review site and analysing the combined opinions and sentiments of each reviewer to generate reliable insights and commentary.

Such information feeds into direct customer communications – keeping your existing customers informed and aware of your sector knowledge – as well as B2B media relations activity.

Our specialist partner’s unique capabilities with “big data” – gathered from analysis of online content – enables us to help companies plan effective content marketing and PR campaigns based on:

The topics and themes driving most interest in their sector
The subjects and areas of expertise companies are most closely associated with in the eyes of the market
How visible they are online in comparison to competitors
Which media are effective for reaching the most responsive audience for their products and services

Data-driven content and PR is highly credible. You can trust that the stories you’re telling are grounded in fact and accurate figures that will stand up to customer and media scrutiny.

Data-driven PR – Appleyard Lees

Appleyard Lees is a leading UK intellectual property (IP) law firm serving international companies through expertise in patents, trademarks, intellectual property, etc. The data-driven report creation and media relations activity we undertook with the firm won the Gold award for Corporate and Business Communications Campaign at the 2022 CIPR North West Awards.

Data-driven PR – RMP Enterprise

RMP Enterprise is an "early talent attraction" company helping businesses find and recruit apprentices, interns and placements. The company’s RateMyApprenticeship website (an online portal for companies to promote their apprenticeship programmes) contains reviews of apprenticeship schemes submitted by apprentices at the end of their programmes.

Data-driven PR – Axelos

AXELOS global best practice – joint venture company created by the UK Government’s Cabinet Office and Capita plc – which develops, enhances and promotes international best practice methods and frameworks including PRINCE2®, MSP® and ITIL® 4.