Data-driven PR and content marketing supports an integrated communications strategy through research-based facts backed up by the numbers.
A specialist B2B PR, content marketing and marketing communications agency will combine research data with expert analysis to create compelling content and communications activity.
This gives B2B companies the ability to speak with authority and credibility about the real-world issues their customers and similar companies are facing.
Your business could be sitting on a wealth of untapped, customer data that would provide valuable, up-to-date insights into industry issues and challenges.
These insights can:
Also, investing in independent, high quality research that gathers authoritative data and intelligence for your business’ own product, market and reputation development can be re-purposed for data-driven content marketing and public relations.
One example of how companies’ own data can turn into data-driven content marketing activity includes gathering thousands of user reviews from a review site and analysing the combined opinions and sentiments of each reviewer to generate reliable insights and commentary.
Such information feeds into direct customer communications – keeping your existing customers informed and aware of your sector knowledge – as well as B2B media relations activity.
Our specialist partner’s unique capabilities with “big data” – gathered from analysis of online content – enables us to help companies plan effective content marketing and PR campaigns based on:
Data-driven content and PR is highly credible. You can trust that the stories you’re telling are grounded in fact and accurate figures that will stand up to customer and media scrutiny.
View our related work
WE WORK WITH A RANGE OF COMPANIES IN DIVERSE INDUSTRY SECTORS