Writing case studies is an essential part of B2B tech PR and integrated marketing communications – enabling companies to bring their products and services to life and show how real-life customers have benefited.
A well-researched and written B2B case study is a window into the world of how your company has understood the challenges faced by a customer and identified, specified and delivered a solution that works – and solved a problem.
How does Metamorphic PR help you develop valuable B2B case study examples?
Securing the involvement of your customer
Asking a valued customer to get involved with a case study might be a difficult conversation. But if the customer is both happy and benefiting from your products and services, they should be OK to work with you on what is a success story for everyone (unless company policy prevents it).
Ask them if a case study is possible – they can only say no! Alternatively, in some customer/supplier relationships the supplier will ask for a future case study as part of the contract negotiation.
Metamorphic PR will make sure the process of researching and writing a case study will be efficient and take up the minimum amount of time for your customer. We do this by:
B2B case studies can also be used as part of a media relations campaign – offering relevant customer examples to the media in support of a news story or feature article – and be part of your sales team’s presentations or information packs for new prospects.
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WE WORK WITH A RANGE OF COMPANIES IN DIVERSE INDUSTRY SECTORS