Case Study Writing

Metamorphic PR’s case study writing services can help you:

•  Turn your customer success stories into B2B case studies
• Showcase your company’s value and unique selling proposition
• Provide tangible evidence of what your business can do
• Share the testimonial of satisfied customers – an essential part of how future customers will select your solution over a competitor’s.

Working with your customer

Metamorphic PR will make sure the process of researching and writing a case study will be efficient and take up the minimum amount of time for your customer. We do this by:

• Providing examples of previous case studies – showing how a typical case study example looks 
• Supplying examples of case study questions – to help the customer prepare for an interview in advance 
• Conducting a professional interview – that allows the customer to describe clearly the problem that needed solving, the innovation they were looking for and how the supplier’s products and services delivered benefits
• Developing and amending the case study – to ensure the customer is happy the information in the case study is fair, accurate and doesn’t compromise their competitive advantage
• Securing approval of the case study – so both supplier and customer are satisfied that the case study can be published and re-purposed in other formats, such as video or audio.
• Designing and publishing the case study – in a professionally-designed format that is suitable for hosting on your website, available as a downloadable document, something that can be emailed to a customer or prospect, or shared on your social media channels.

B2B case studies can also be used as part of a media relations campaign – offering relevant customer examples to the media in support of a news story or feature article – and be part of your sales team’s presentations or information packs for new prospects.