Blog Content

Blog content is a vital part of an effective B2B content marketing strategy.

With more than a decade’s experience creating blog content for company websites, Metamorphic PR can help you to:

  • Identify the industry topics that your customers are talking about – and which reflect your company’s core expertise
  • Create a rolling programme of blog content creation – ensuring that you deliver regular and insightful information to build a loyal audience of readers
  • Devise structured interviews with your leadership, technical and subject matter experts to get the best of their knowledge and build their reputation as thought leaders
  • Deliver high quality writing consistently that tells a story, shares valuable advice and insights and keeps your audience engaged.
  • Develop relationships with guest experts to provide a diverse range of voices, opinions and guidance that gives your blog an independent feel that readers will trust as much as their favourite mainstream or specialist news site.

Blog content that satisfies Google search engine results

Google ranks content highly if it demonstrates expertise, authoritativeness and trustworthiness (E-A-T).

Therefore, the content you put on your blog needs to be of the highest quality to rank highly in Google search.

Metamorphic PR will help you ensure your blog content answers “yes” to the critical questions Google asks about content, including:

  • Does it provide original information, reporting, research or analysis?
  • Does it provide insightful analysis or interesting information?
  • Is it a page you’d bookmark, share or recommend?
  • Does it present information in a way that you trust – such as sourcing, evidence or background about the author?
  • Does it have a relevant title and subheadings that reflect the content accurately?

Putting blog content at the centre of your B2B content marketing

Creating effective blog content that will support your B2B content marketing strategy needs a long-term plan.

Publishing regular blog content that will attract readers, encourage them to visit other pages on your website, build trust in your company’s capabilities and help your business’ organic search engine ranking takes time and a commitment to high quality B2B content writing.

Why are blogs important for your website?

Your website might contain a range of pages showcasing products, services, case studies, testimonials and news.

However, your blog is a way of making your website a true destination for industry insights, thought leadership and demonstrating the depth of knowledge and expertise among your leadership team, technical and subject matter experts.

Data from media research company, Kantar, reveals that news and blog sites have become among the most popular channels for people seeking information – even more popular than social networks and online video. The same research shows that 76% of people trust news sites and websites.

With this level of interest and trust in online content, it’s vital that your business gains its share of the readership seeking information and insights from blog content.

View our related work

Blog Content – Axelos
AXELOS global best practice – joint venture company created by the UK Government’s Cabinet Office and Capita plc – which develops, enhances and promotes international best practice methods and frameworks including PRINCE2®, MSP® and ITIL® 4. Metamorphic PR has worked with AXELOS since 2014 to deliver a rolling programme of blog content for the AXELOS website.
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