Google ranks content highly if it demonstrates expertise, authoritativeness and trustworthiness (E-A-T).
Therefore, the content you put on your blog needs to be of the highest quality to rank highly in Google search.
Metamorphic PR will help you ensure your blog content answers “yes” to the critical questions Google asks about content, including:
Creating effective blog content that will support your B2B content marketing strategy needs a long-term plan.
Publishing regular blog content that will attract readers, encourage them to visit other pages on your website, build trust in your company’s capabilities and help your business’ organic search engine ranking takes time and a commitment to high quality B2B content writing.
Your website might contain a range of pages showcasing products, services, case studies, testimonials and news.
However, your blog is a way of making your website a true destination for industry insights, thought leadership and demonstrating the depth of knowledge and expertise among your leadership team, technical and subject matter experts.
Data from media research company, Kantar, reveals that news and blog sites have become among the most popular channels for people seeking information – even more popular than social networks and online video. The same research shows that 76% of people trust news sites and websites.
With this level of interest and trust in online content, it’s vital that your business gains its share of the readership seeking information and insights from blog content.
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