B2B PR, content marketing and corporate communications services


Data-driven PR – Appleyard Lees
Appleyard Lees is a leading UK intellectual property (IP) law firm serving international companies through expertise in patents, trademarks, intellectual property, etc. The data-driven report creation and media relations activity we undertook with the firm won the Gold award for Corporate and Business Communications Campaign at the 2022 CIPR North West Awards.
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Media Relations – XCELLR8
XCellr8 is a GLP-accredited laboratory committed to animal-free safety and efficacy tests for the cosmetics, personal case and chemical industries. Its clients include high street retail brands, large ingredient manufacturers and fast-growth SMEs.
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Media Relations – Zurich Insurance
Zurich is one of the UK’s leading insurance companies and one of the world’s largest insurance groups.
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  • “I’d highly recommend Jon and the team at Metamorphic PR to support any profile raising endeavour. They really supported us in putting a major, national skills project on the map. Jon is a true newshound and understands what makes a business story work – always seeking out the evidence to bring our work to life. The team are fantastic to work with, professional, highly enthusiastic and friendly – but always with a strong and clear focus on results. The team also worked extremely well with our internal stakeholders which is so important when undertaking any kind of PR activity.”

    Judith Holcroft – Head of Marketing and PR, Cogent Skills
  • “Case studies are vitally important to AXELOS as they demonstrate the core value of our certifications. Metamorphic PR has secured and progressed some of our most valuable case studies – scouting interesting, relevant case studies and progressing them to publication. Metamorphic PR is a safe pair of hands to take a study from concept to publication, and I always trust them to deliver approved content which works for both AXELOS and the case study subject.”

    Emily Holbrook – Commissioning Editor, AXELOS
  • Jon is an extremely accomplished PR professional who delivers excellent results for clients. He will interrogate you and your business to find the real hooks that will excite journalists and bloggers, never settling for a story that is just OK. He is tenacious, intelligent and grasps propositions very quickly. Jon often goes above and beyond the call of duty too, jumping on opportunities or crises that happen out of hours without a complaint. I recommend Jon and Metamorphic to all my B2B clients without hesitation.

    Susie Lee-Kilgariff – Marketing Director, MPD Group
  • “I worked with Jon for a number of years when I was with the Aviva press office. During that time he provided superb service, leading a team who grew to understand the business and delivered a high volume of high-quality media coverage. He became a trusted extension to our team and worked directly with our key spokespeople. Jon is an outstanding senior PR professional who will always go the extra mile and step in himself to keep things on track. I would not hesitate to trust him as a custodian of business reputation.”

    Louise Zucchi – UK Head of Media Relations, UKGI – Zurich Insurance
  • “Jon has an unsurpassed level of experience in financial services PR. He constantly delivers creative communications in a sector not known for its innovation and is acknowledged by both journalists and clients as being a leader in his field. I would not hesitate to recommend him to anyone seeking out a great B2B communicator.”

    David Ross, Director of Communications and Brand, Chartered Insurance Institute.
  • It’s been a fantastic campaign to build up our credibility in the industry and be seen as a thought-leader in the space. We’ve had several enquiries off the back of the research and it’s contributed to a boost in our revenue.

    Lizzie Brock – RMP Enterprise Marketing Director
  • We shared the media coverage with our new and existing investors and it’s also something they are looking for on the internet themselves when doing due diligence. It gives them confirmation there is something happening with the company and that somebody else is saying we’re doing great things.

    Tim Harper – CEO, G2O Water Technologies
  • The user stories are a vital marketing tool to help explain the numerous benefits our software can deliver. Metamorphic PR is the ideal partner for this work. The enthusiasm, clear understanding of our product and ability to deliver high quality work time and again is outstanding.

    Neil Cameron – DocMoto director
  • I have known and worked with Jon for eight years now and would not hesitate to recommend him to anyone. Jon is a pleasure to deal with and one of the few ‘intelligent’ PR’s in the industry in the sense that he always contacts me with targeted ideas for my magazine. Jon is also friendly and approachable and knows his clients inside out as a good PR should.

    Michelle Worvell – Communications and Marketing Director
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