Using a phrase like “the power of podcasting” for business suggests an element of force being exerted on you by a humble piece of online audio.
If you aspire to use radio for B2B marketing communications, the airwaves are well served by one obvious outlet: the BBC. But what about B2b marketing communications that reaches a business audience tuned into the UK’s breadth of commercial radio?
Is the B2B buying process all about the facts and nothing else? And where does good PR and communications fit into it? B2B video marketing is one such place.
What do B2B blogs and B2B blogging add to a company selling its services in the business-to-business arena? What can you do to make the most of blogging for your B2B business?
Launching Metamorphic PR – a new B2B PR consultancy in Manchester – wouldn’t have been possible without the help of...
B2B PR, corporate and marketing communications consultant, Jon Clements, has launched Metamorphic PR in Manchester Jon, one of fewer than 40 Chartered PR practitioners in the UK and the former head of B2B at Staniforth public relations, is currently working with companies in the insurance, financial services and petrochemical industries.