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News & Blog

August 18

Why does choosing persuasive language to get others to do something, think a certain way or believe in a business...

August 13

If we are truly in the age of data, what are companies doing to a) identify and capture the right...

August 11

What role does media relations – working with journalists and achieving media coverage – play in a world where social...

August 7

Video content – previously one of the most ambitious and expensive elements in business communications – is now everywhere. But...

August 3

What is the point of a brand strategy and how will this help companies trying to recover from the impact...

June 17

Marcus Rashford, Manchester United and England footballer, has been deservedly hailed for helping more than a million UK children get...

May 19

How do companies keep their B2B marketing communications content relevant at a time of rapid business and social upheaval? The...

May 4

What does great B2B engagement look like – both in a time of Covid-19 lockdown and in the future? B2B...

April 2

Should companies cut their marketing budget in a recession? Marketing teacher and consultant, Professor Mark Ritson says the “data is...

January 22

Building trust is the basis of effective leadership and communication. And CEOs should be at the heart of that. So...

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