What can B2B marketing people learn from the latest thinking about B2B brand strategy and brand building? Rarely, but occasionally,...
Jon Clements, director and chartered public relations practitioner at Manchester B2B PR agency, Metamorphic PR, took a moment to talk...
How can the Northern Powerhouse become the next Silicon Valley? This was the million-dollar question posed at the recent Insider...
Is something wrong with the UK public relations industry, in light of what we know now about agency Bell Pottinger?...
What makes a science business successful? A panel of experts at this year’s Business of Science Conference in Manchester summed...
Manchester B2B PR agency, Metamorphic PR, has been shortlisted in the STEM category of the 2017 North West Chartered Institute...
What exactly constitutes commercialising science – and what do science-based businesses need to do to make it happen? The Business...
CLICK ON THE PLAY BUTTON ABOVE TO HEAR THE INTERVIEW How do you influence and persuade people to do business...
B2B businesses lend themselves well to producing great PR and editorial content that leads to media coverage. I’ve seen that...
Is there such a thing as the ultimate marketing plan? And, if there was, what would it look like? It’s...
