Why has storytelling become the latest big thing for business and brands? Some might say it always was, but wasn’t...
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Why has storytelling become the latest big thing for business and brands? Some might say it always was, but wasn’t...
B2B marketers feel the pain more than anyone else of getting their content marketing to compete and gain an audience’s...
What should marketing directors and their teams do about marketing in a recession? You might well ask: “What recession?” Though...
Public relations is a profession and the people carrying out public relations work should think of themselves and act as...
What is the “Age of the B2B consumer” and what does it mean for professionals creating B2B marketing content? Jon...
What can B2B marketing people learn from the latest thinking about B2B brand strategy and brand building? Rarely, but occasionally,...
Jon Clements, director and chartered public relations practitioner at Manchester B2B PR agency, Metamorphic PR, took a moment to talk...
How can the Northern Powerhouse become the next Silicon Valley? This was the million-dollar question posed at the recent Insider...
Is something wrong with the UK public relations industry, in light of what we know now about agency Bell Pottinger?...
What makes a science business successful? A panel of experts at this year’s Business of Science Conference in Manchester summed...
