Latest from the metamorphic team

March 24

Manchester-based B2B PR and content marketing agency, Metamorphic PR, has been appointed by AXELOS – a world leader in professional best practice methodologies – to support its programme of online thought leadership.

AXELOS – a joint-venture company set up by the Government’s Cabinet Office to promote global best practice guidance and qualifications such as ITIL® and PRINCE2® – has tasked the agency with creating a regular flow of blog content to highlight the latest thinking and best practice principles in corporate IT, cyber resilience and project management.

Metamorphic PR is working closely with well-respected, worldwide experts in the IT, cyber and project management fields to research and develop the content and support growth in AXELOS’ portfolio of best practice knowledge, publications and qualifications.

Jon Clements, director at Metamorphic PR, said: “AXELOS’ goal is to instil a greater understanding around the world of the role best practice principles play in making businesses operate better and how to increase value from information technology and project management while improving resilience against cyber-attacks.

“The thought-leadership material we are creating for AXELOS’ website, in conjunction with numerous best practice leaders including AXELOS’ own experts, is about helping senior management and individual practitioners in companies to keep their knowledge and skills current and reinforce the importance of training and qualifications.”

Andy Norman, head of brand, PR and communications at AXELOS, said: “AXELOS is developing an online community for ITIL®, PPM and Cyber practitioners, Accredited Training Organisations (ATOs) and Examination Institutes (EIs). The long term aim is to create a community that will be the primary destination for any of our stakeholders seeking to access and share knowledge and expertise across areas relating to our best practice portfolio. One of the many areas we are providing is tapping into the knowledge of industry experts by creating regular, high quality blog content that our community wants to read. Metamorphic PR are helping to deliver a programme of thought leadership pieces and have shown the ability to communicate complex topics in an engaging way.”

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