Manchester-based B2B public relations and digital content marketing agency Metamorphic PR has beaten off competition from over 1,200 entrants across the region to win the North West – Greater Manchester, Cheshire and Staffordshire final of the National Apprenticeship Awards 2015.
The agency fought off stiff competition from employers in the region to win the EDF Energy Award for Newcomer SME of the Year. Metamorphic PR will now go through national judging in the hope of becoming a national finalist in January next year.
Jon Clements, director at Metamorphic PR, said: “It’s extremely rewarding to win an accolade after entering the National Apprenticeship Awards for the first time and to be recognised for the hard work and effort put in to supporting apprenticeships and young talent. In a highly competitive category, being named a “stand-out” winner by the judges is a huge achievement that we can be proud of.”
The agency was the first in the UK to take on an apprentice, Jade Jackson, under the new Public Relations Consultants Association apprenticeship programme in 2014 and was chosen as the winner in recognition of the outstanding contribution made to apprenticeships.
The Awards, now in their twelfth year, are run by the National Apprenticeship Service and recognise excellence in two areas: businesses that grow their own talent with apprentices and apprentices who have made a significant contribution to their workplaces.
Sue Husband, Director of the National Apprenticeship Service, said: “Metamorphic PR has been recognised as winner in the SME Newcomer category and I would like to congratulate them on their achievement. They deserve to be rewarded for their efforts. There has never been a better time to become an apprentice or employ one.”
“Apprenticeships deliver for businesses, individuals and the economy. They enable people to gain the skills and knowledge they need to succeed, in some cases up to degree level, while working and earning. And for businesses, hiring apprentices is a productive and effective way for them to grow their own talent by developing a motivated, skilled and qualified workforce.
“The National Apprenticeship Awards enable talented apprentices and committed employers to receive the recognition they richly deserve. They not only help celebrate the achievements of apprentices and businesses, allowing them to gain the credit for investing in their own futures, but they drive up quality and encourage others to get involved.”
PICTURE CAPTION: Jade Jackson, PR Apprentice at Metamorphic PR (second right), receives the SME Newcomer of the Year award on behalf of the agency from John Myer of the National Apprenticeship Service (left), and Lloyd Thomas of The Co-operative Group (right). Also pictured is Belinda Peach, North Co-Ordinator for professional body and apprentice programme provider, the Public Relations Consultants Association (PRCA).