Manchester B2B PR agency, Metamorphic PR, has been shortlisted in the STEM category of the 2017 North West Chartered Institute of Public Relations (CIPR) Awards.
The shortlisting is for a public relations campaign devised and delivered for non-animal testing laboratory, XCellR8 in 2016, which resulted in widespread media coverage across national, regional and industry publications.
It also helped XCellR8 to appear more prominently in Google search for relevant search topics including “animal testing” and “cosmetics”.
Winners of the North West CIPR Awards will be announced in November.
