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Latest industry views and advice

February 22

What’s the business case for investing time, energy and money in creating thought leadership content?  INSEAD, which describes itself as...

January 24

What does it mean for businesses to be trusted? Some would argue that trust is central to what makes a...

January 5

What should B2B marketing professionals be thinking about for 2024? The sheer quantity of new reports and advice available is...

December 6

In the current debate about AI and public relations, it could be useful to view it through a slightly different...

July 19

What role and value does gaining earned media coverage in traditional media outlets have for B2B businesses in a social...

June 28

Achieving genuine thought leadership in an industry is among those ambitions for B2B businesses and marketers that is both highly...

February 20

Why should public relations be an integral element in your company’s core activities in the next financial year – and...

January 10

What lessons can we learn and apply in 2023 in the world of public relations (PR) and content marketing? While...

October 12

One great joy when talking about PR, marketing and building a business is when someone simplifies the subject of strategy....

October 4

How far do board directors believe in the value of building, maintaining and protecting corporate reputation? An article 15 years...

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