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VIDEO - AXELOS

is a joint venture between Capita plc and the Government Cabinet Office, responsible for developing international best practice approaches such as PRINCE2 for project management and ITIL for IT Service Management.

Metamorphic PR was asked to devise an integrated communications campaign to help promote one of AXELOS’ newest best practice approaches – RESILIA – aimed at improving organizations’ cyber resilience. As part of that campaign, we created a four-minute video to convey the key findings of a research project into the lack of cyber resilience training within UK companies. This involved defining the messages, scripting responses for the expert “talking heads” from AXELOS, coaching the interviewees during the filming and providing editing and post-production. As shown by the video itself, the facts, statistics and expert opinions of the speakers are made even more memorable and arresting when delivered in a video format.

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