AXELOS global best practice – joint venture company created by the UK Government’s Cabinet Office and Capita plc – which develops, enhances and promotes international best practice methods and frameworks including PRINCE2®, MSP® and ITIL® 4.
Metamorphic PR was asked to devise an integrated communications campaign to help promote one of AXELOS’ newest best practice approaches – RESILIA – aimed at improving organizations’ cyber resilience. As part of that campaign, we created a four-minute video to convey the key findings of a research project into the lack of cyber resilience training within UK companies. This involved defining the messages, scripting responses for the expert “talking heads” from AXELOS, coaching the interviewees during the filming and providing editing and post-production. As shown by the video itself, the facts, statistics and expert opinions of the speakers are made even more memorable and arresting when delivered in a video format.