Metamorphic PR began working with company during a period of accelerated growth through investment and was tasked with raising the profile of My Parcel Delivery among e-commerce businesses, the logistics sector and regional business community. We collaborated with an external marketing consultancy, creating a PR strategy and delivering PR activity during a 12-month period.
THE BRIEF/OBJECTIVES
- To raise awareness and educate the small, e-commerce market about the importance of delivery
- Encourage a shift to using online parcel comparison and booking
- Demonstrate the savings potential
- Show how My Parcel Delivery was investing in people, technology and new courier company relationships.
ACTIVITIES
- Used regional business, specialist and national media relations activity that –
- Associated the company with small business as well as consumer services
- Created blog content to help make the website a useful information resource and improve search performance.
