MEDIA RELATIONS - MY PARCEL DELIVERY

Metamorphic PR began working with company during a period of accelerated growth through investment and was tasked with raising the profile of My Parcel Delivery among e-commerce businesses, the logistics sector and regional business community. We collaborated with an external marketing consultancy, creating a PR strategy and delivering PR activity during a 12-month period.

THE BRIEF/OBJECTIVES

• To raise awareness and educate the small, e-commerce market about the importance of delivery
• Encourage a shift to using online parcel comparison and booking
• Demonstrate the savings potential
• Show how My Parcel Delivery was investing in people, technology and new courier company relationships.

ACTIVITIES

• Used regional business, specialist and national media relations activity that –
• Associated the company with small business as well as consumer services
• Created blog content to help make the website a useful information resource and improve search performance.