Cogent Skills, the North West-based science sector skills body, is tasked with increasing the level of skills across the UK science sectors (including pharmaceuticals and chemicals) and the take-up of available match-funding available for training and talent development (including apprenticeships, internships and placements) through the Government-funded Science Industry Partnership.
Metamorphic PR recommended a strategy of presenting and quantifying the problem of skills shortages that would eventually affect global competitiveness of companies operating in UK life sciences and chemical sectors.
This communications strategy would require analysis and interpretation of publicly-available Labour Force Survey statistics from the Office for National Statistics plus annual Employer Skills Survey data gathered by the UK Commission for Employment and Skills.
The strategy also required analysis of Cogent Skills’ own training evaluation survey among companies receiving Government skills funding, to demonstrate how it improved employee performance and potential for business growth.
Delivered news and features media coverage in industry publications including:
Plastics and Rubber Weekly
British Plastics and Rubber
Process and Control
The Training Journal
Created opportunities to see in relevant media (total readership potential): 434,500
Judith Holcroft – Former Head of Marketing and PR, Cogent Skills said: I’d highly recommend Jon and the team at Metamorphic PR to support any profile-raising endeavour. They really supported us in putting a major, national skills project on the map.
“Jon is a true newshound and understands what makes a business story work – always seeking out the evidence to bring our work to life. The team are fantastic to work with, professional, highly enthusiastic and friendly – but always with a strong and clear focus on results. The team also worked extremely well with our internal stakeholders which is so important when undertaking any kind of PR activity.”