MEDIA RELATIONS – COGENT SKILLS AND THE SCIENCE INDUSTRY PARTNERSHIP

THE BRIEF/OBJECTIVES

• Position Cogent Skills as the “go-to” place for science industry skills and as a trusted skills partner
• Increase understanding of the need for and value of skills programmes, especially apprenticeships
• To convey key messages about business growth via funding for skills and talent development

ACTIVITIES

• Used robust statistics in media activity to frame the problem faced by companies in the sectors while showing the benefit of developing skills and talent
• Consistently explained to the media how training and skills development is crucial to the long-term growth of their readers’ businesses
• Used case studies from authoritative sources in each industry sector to substantiate the value of investing in training and development
• Ensured consistency of messaging, including messages about the availability of match-funding.