G2O Water Technologies (G2O) is a company using patented graphene innovation and technology for water treatment and filtration applications.
Its scientific process reduces the cost of treating wastewater by applying a coating of graphene oxide to water filter membranes.
Our strategy recommended media relations among relevant regional business and water industry audiences demonstrate how the company was:
News story 1:
The first news story delivered a number of vital key messages:
News story 2:
The second news story delivered a number of key messages:
Video filming with Business Cloud magazine
We negotiated with regional business publication, Business Cloud, to deploy a journalist and cameraman to film an interview with G2O CEO, Tim Harper, and showcase the G2O lab operations at water@leeds. The result was a three-minute news video explaining the global water problem, how G2O’s technology works and its industrial applications.
Water and Waste Water Treatment magazine – feature article
We created a 1,200-word feature article in conjunction with and by-lined to water@leeds to offer an independent assessment of the G2O project. It delivered messages to a water industry audience, including:
High quality photography
We commissioned a specialist photographer to capture the intricacies of G2O’s laboratory environment and to bring to life visually the abstract concept (for the non-scientist) of coating water filters with graphene.
The media relations activity:
Tim Harper – Former CEO, said: “We shared the media coverage with our new and existing investors and it’s also something they are looking for on the internet themselves when doing due diligence. It gives them confirmation there is something happening with the company and that somebody else is saying we’re doing great things.”