is one of the UK’s leading insurance companies and one of the world’s largest insurance groups.
For two years, Metamorphic PR supported the company in producing monthly, by-lined thought leadership feature articles for its sponsored editorial activity in Insurance Times magazine, aimed at the UK insurance broker market. By-lined features are about demonstrating a company’s knowledge and expertise via the media. And this requires the reader to understand feature articles as if listening to the expert speaking in person.
We worked closely with Zurich’s leading subject matter experts, interviewing them to create by-lined features that put their perceptive opinions into print and emphasise how the company is committed to collaborating with insurance brokers, the publication’s principal readership.