INTEGRATED COMMUNICATIONS - AXELOS

Metamorphic PR was asked to devise an integrated communications campaign to help promote one of AXELOS’ newest best practice approaches – RESILIA – aimed at improving organizations’ cyber resilience.

THE BRIEF/OBJECTIVES

• Raise awareness of the issues about low quality cyber security training in UK companies
• Emphasise the vulnerability to cyber-attack created by employees
• Present the solution: AXELOS’ RESILIA best practice learning
• Use a range of integrated activities to support the campaign

ACTIVITIES

• Analysed Ipsos MORI survey among executives responsible for cyber security learning in companies
• Generated two phases of media relations activity aimed at relevant media
• Created accompanying collateral including a downloadable guide to improving cyber security learning and training
• Created professional video content featuring AXELOS expert commentary on the research and best practice advice
• Drafted supporting cyber security-related blog content.