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CASE STUDY WRITING - DOCMOTO

DocMoto – developed by CHL Software – is a complete document, contract and email management software designed for companies using Apple Mac and Windows computers.

Researching and writing B2B software (SaaS) case studies for a provider of document, contract and email management software for Mac and Windows business users around the world

OBJECTIVE

Metamorphic PR helps DocMoto:

  • To show how its software is transforming business operations for some market-leading companies such as ITV and a number of US-based law firms which have adopted Apple Mac for their businesses.

STRATEGY

  • Create user stories that demonstrate how DocMoto’s innovative document and email management software has a range of applications and advantages for companies using Apple Mac computers, iOS devices and Windows computers.

CASE STUDY WRITING ACTIVITY

We have created more than 20 user case studies for the company – which involves interviewing DocMoto customers in the UK and overseas and crafting stories than convey clear business benefits. These case studies ensure that the most compelling business problems solved by the software are highlighted for other potential customers with similar operational issues.

DocMoto is able to trust our handling of its customers during the case study process, including some high-profile brands, such as ITV and Zumba Fitness.

We have also re-purposed one of DocMoto’s most significant customer application stories – the ITV Archive – as a video case study.

RESULTS

Neil Cameron, DocMoto director, said: “The user stories are a vital marketing tool to help explain the numerous benefits our software can deliver. While some of the benefits apply across all market sectors some can be very specific and the user stories really help in getting our message across. Metamorphic PR is the ideal partner for this work. 

“The enthusiasm, clear understanding of our product and ability to deliver high quality work time and again is outstanding.”

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