Metamorphic PR was commissioned by one of the UK’s leading insurance companies, Zurich, to research and write the copy for a series of downloadable guides aimed at insurance brokers selling commercial insurance and their business customers.

The guides were designed to convey Zurich’s breadth and depth of expertise, knowledge and experience in providing insurance and risk management guidance to companies across a wide range of industry sectors. Therefore, each sector-specific guide had to be tailored to the relevant issues and pressures faced by businesses in those sectors.

Producing the guides involved working closely with the Zurich marketing team and subject matter experts within the business.

The example shown is the guide aimed at the manufacturing sector.

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