AXELOS global best practice – joint venture company created by the UK Government’s Cabinet Office and Capita plc – which develops, enhances and promotes international best practice methods and frameworks including PRINCE2®, MSP® and ITIL® 4.

Researching and writing user success stories for a company providing international best practice solutions for IT service management and business transformation


To highlight IT service management/business transformation issues and challenges in a range of industries and showcase how organisations have deployed the ITIL best practice framework to address these challenges.


By devising a flexible template of interview questions, Metamorphic PR has been able to engage with a diverse range of companies in various sectors and tell a clear and compelling story of how each is solving IT service management/business transformation problems using ITIL best practices.


We have interviewed technology and service management experts in a variety of companies around the world, getting under the skin of the often-complex, technical problems they need to solve and told their IT service management/business transformation success stories.

This has included companies including the world’s largest bakery business, a major Californian healthcare provider, a Florida-based banking business, an international airline systems provider, one of the world’s leading universities and a major defence, aerospace and security company.


Metamorphic PR has enabled AXELOS to increase its library of best practice case studies which demonstrate the value to leading organisations of investing in training, development and certification of their IT/IT service management teams in ITIL best practice.

  • “Case studies are vitally important to AXELOS as they demonstrate the core value of our certifications. Metamorphic PR has secured and progressed some of our most valuable case studies – scouting interesting, relevant case studies and progressing them to publication. Metamorphic PR is a safe pair of hands to take a study from concept to publication, and I always trust them to deliver approved content which works for both AXELOS and the case study subject.”

    Emily Holbrook – Commissioning Editor, AXELOS
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