Case Study Writing - Axelos - Metamorphic PR : Metamorphic PR

OBJECTIVE

To highlight IT service management/business transformation issues and challenges in a range of industries and showcase how organisations have deployed the ITIL best practice framework to address these challenges.

STRATEGY

By devising a flexible template of interview questions, Metamorphic PR has been able to engage with a diverse range of companies in various sectors and tell a clear and compelling story of how each is solving IT service management/business transformation problems using ITIL best practices.

ACTIVITIES

We have interviewed technology and service management experts in a variety of companies around the world, getting under the skin of the often-complex, technical problems they need to solve and told their IT service management/business transformation success stories.

This has included companies including the world’s largest bakery business, a major Californian healthcare provider, a Florida-based banking business, an international airline systems provider, one of the world’s leading universities and a major defence, aerospace and security company.

TESTIMONIALS

“Case studies are vitally important to AXELOS as they demonstrate the core value of our certifications. Metamorphic PR has secured and progressed some of our most valuable case studies – scouting interesting, relevant case studies and progressing them to publication. Metamorphic PR is a safe pair of hands to take a study from concept to publication, and I always trust them to deliver approved content which works for both AXELOS and the case study subject.”

Emily Holbrook – Commissioning Editor, AXELOS

CASE STUDY WRITING - AXELOS

Researching and writing user success stories for a company providing international best practice solutions for IT service management and business transformation

RESULTS