By-lined features are about demonstrating a company’s knowledge and expertise via the media. And this requires the reader to understand feature articles as if listening to the expert speaking in person.
As part of sponsoring The Knowledge, an in-depth, monthly supplement in insurance trade publication, Insurance Times, leading insurer, Zurich Insurance, has to provide thought-leading commentary from its departmental experts.
This has to mirror the intelligence of the research and industry insight elsewhere in the supplement while showing Zurich’s level of capability in a range of insurance disciplines, such as claims and technical risk.
Metamorphic PR works with Zurich’s leading experts to create by-lined features that put their perceptive opinions into print and emphasise how the company is committed to collaborating with insurance brokers, the publication’s principal readership.