Manchester-based B2B PR agency, Metamorphic PR, has taken on the first apprentice in the UK to work under the Public Relations Consultants Association (PRCA) apprenticeship programme.
Jade Jackson (22), previously studied and achieved a Certificate in Media Communications in New Zealand where she lived for three years. She will be working with Metamorphic PR clients including Manchester-based My Parcel Delivery and other companies operating in a variety of sectors including insurance, building and construction and training and development.
Jade said: “I got the bug to work in the media industry after my studies abroad and this apprenticeship has already given me many opportunities to experience real world public relations and I’m able to apply the skills I’m learning at Metamorphic PR every day.”
The PRCA developed the employer-led PR apprenticeship to enable apprentices to work towards nationally recognised qualifications that are equivalent to a foundation degree. The combination of on-the-job training, face-to-face mentoring and real-life work provide an alternative route into public relations.
Metamorphic PR director, Jon Clements, said: “Training and professional development are essential for new entrants to the PR industry and the PRCA apprenticeship is an ideal way for talented people to receive practical knowledge while working on real-life client communications challenges.
“As a Chartered public relations practitioner, I’m glad to support the PRCA’s structured learning and assessment approach and enable Jade to develop a long-term career in the PR profession.”