Founder and director

Jon Clements has been a B2B PR, content marketing and marketing communications professional for more than 20 years. Before that, he worked in regional news journalism, qualifying under the National Council for Training of Journalists and spent a number of years teaching English as a Foreign Language in the Czech Republic and Italy.

He was among the first 50 PR people in the UK to achieve Chartered Public Relations Practitioner status and set up Metamorphic PR as a specialist, B2B PR consultancy in 2012.

During his career in PR, he has worked across a wide spectrum of industry sectors and with various companies including AXELOS, Aviva, RAC, Brother, Shell Global Solutions, Tata Chemicals Europe, Zurich Insurance, the Chartered Insurance Institute, Cunningham Lindsey, Stephensons solicitors, MPD Group and DocMoto.

His experience combines well-established PR approaches, such as devising strategic communications strategy and media relations, with more modern communications activities including data-driven content marketing, creating programmes of blog content, researching and writing customer case studies and facilitating video content.

In recent years, he employed and developed a PR apprentice (the first in a Manchester PR agency), leading to a National Apprenticeships award in the SME category.

As a Chartered Public Relations Practitioner, he is committed to ongoing training and learning for continuing professional development and recently undertook the Public Relations and Communications Association’s (PRCA) Future Leadership Programme. He has also studied with Harvard University’s online HarvardX learning programme, certifying in Rhetoric: the art of persuasive writing and public speaking.

In his spare time, he plays the drums, writes science fiction short stories and tries to keep the waistline under control with mountain biking and yoga.

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